Melissa Heckel3 days ago1 minBrand StrategyWho Are You: A Look at Brand ArchetypesBrand archetypes are universal qualities, characters and stories that humans can relate to or have a universal understanding of. They...
Melissa HeckelDec 17, 20213 minBrand StrategyStrategic Gift Giving That Aligns with Your BrandChristmas is just around the corner, and with the busyness of the holiday season, many businesses are scrambling to get out those last...
Melissa HeckelNov 5, 20212 minMarketingHow To: Writing Reviews That Will Actually Help a BusinessWe all know that word of mouth, testimonials and reviews are essential to business growth. But did you know that all reviews are not...