Three Ways to Enhance Your Brand with AI
As a brand strategist and designer, my mission is to help small businesses gain clarity and confidence in their brand. One area that may...
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Melissa Heckel
- Mar 29
- 1 min
Who Are You: A Look at Brand Archetypes
Brand archetypes are universal qualities, characters and stories that humans can relate to or have a universal understanding of. They...
Melissa Heckel
- Dec 17, 2021
- 3 min
Strategic Gift Giving That Aligns with Your Brand
Christmas is just around the corner, and with the busyness of the holiday season, many businesses are scrambling to get out those last...
Melissa Heckel
- Nov 5, 2021
- 2 min
How To: Writing Reviews That Will Actually Help a Business
We all know that word of mouth, testimonials and reviews are essential to business growth. But did you know that all reviews are not...
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