BRAND STRATEGY + LOGO DESIGN
Did you know that a '"brand" is actually not a physical or tangible thing? A brand is how others perceive your company or organization. It's their gut feeling about you. Scary thought, right? The beauty of brand strategy and purposeful design is that we get to intentionally influence those perceptions and feelings.
There are essentially two phases to every brand project: brand strategy and visual identity.
During the brand strategy phase, we talk through every little detail of your company to unpack WHO you are and WHAT you are about. We'll establish your brand story, market fit, target audience, brand keywords, competition, voice and so much more.
After building a strong foundation for your brand, we'll start creating your visual identity. This includes your logo, brand colors, fonts, and any other collateral pieces that might be part of your custom brand package.
WHY DO IT?
Everything about your brand should be purposeful.
Brand strategy is the opportunity to make a plan for your brand—from your brand story and values, to how you speak to and interact with your clients, and everything in between.
Visually speaking, a professionally designed logo will help you present yourself to the world in a very true and authentic way. It will resonate with your target audience and give them a way to remember you when the time comes that they should need your company's products or services.
PREVIEW OUR WORK
Laura Malec Co. is a coaching and training company based in Maryland. Laura felt from the start that her visual identity should be simple, modern yet classy, and with a touch of elegance.
As we unpacked her brand values, voice, vision and mission, we were able to determine that Laura was absolutely right. The simple, elegant look aligns with all these things and more importantly, it resonates with her dream clients.
A HUGE thank you to Branch Creative Co.! Melissa was absolutely wonderful to work with, our new logo and branding beautifully reflects our clinic, and our new business cards were personally delivered with personalized cupcakes! We couldn't be happier.
Amanda Briggs Davis, The Wellness Collective