Everything in our process is rooted in strategy. Our growth-focused approach is exciting, fun, and streamlined so that our clients and their businesses can enjoy the journey.
So How Does This Work?
(click to expand)
First, we start with introductions. We’ll want to discuss where you’re at now, what your vision and goals are, identify what’s lacking, and determine if we’re a good fit for each other. From there, we’ll develop a custom proposal based on our communications and set up a project kick off (which is the first celebration!)
All of our projects start with Brand Strategy as the foundation and most of our clients invest between $3,500 - $10,000, although there are outliers on each side of that range.
Our brand strategy session happens as our first order of official business. We are going to get down to the nitty-gritty with an in-depth questionnaire that helps us understand all facets of who you are. After we’ve had a chance to review and make notes, we set up strategy sessions where we’ll present your custom strategy alongside a PDF guide that details all aspects of your brand; from design direction to your brand voice and everything in between.
Next up is our visual design component. Again, keeping strategy at the forefront, we’ll begin creating your logo concepts. We are a one concept studio to allow for the strongest possible creative solution for your brand. Easy peasy.
Was that a gasp? Don’t freak out! We still work through tons of concepts internally and lean into our role as the Creative Director to drill down to the very best concept. This means that we’re going to make sure that the concept fits the intention and aligns with what we established together during your brand strategy phase.
Because we know that the design needs to be perfectly aligned with your strategy and audience, we provide two rounds of refinement. In some (most, to be honest) cases, there aren’t any refinements that need to be made and that is perfectly okay! That happens often because we spend so much time on the front end ensuring that we’ve fine tuned every aspect of your brand.
Collateral + Web Design
Collateral design is the next step in our process and is a really fun one! Once the logo and visual elements are finalized, we’ll build out any other print or digital pieces that are included as part of your custom package. We LOVE beautifully crafted designs and know that our customers do, too! We can provide quotes for printing upon request. For those that chose a custom website with their package, this is usually the time when we start that phase of the process.
Hold on because it is GO TIME! Once everything has been approved, Branch will provide you with all of your logo and design files along with an in-depth Brand Guide to help you stay on track and ON BRAND (consistency, remember?)
"Branch Creative has played a significant behind-the-scenes role in our marketing team. She has the ability to take a project with minimal direction and completely blow us away with her design expertise. Melissa juggles multiple projects with ease and always delivers high-quality work. We are so happy she’s a part of our team!"
Jenna Schmitz, Marketing Project Manager