PORTFOLIO
PREVIEW OUR WORK
LAURA MALEC CO.
Professional Speaking, Training & Coaching
Overview
Laura's goal is to help others get out of their own way and discover that they can do and achieve anything they truly want in life! Her company exists to lead others to live happy, fulfilled lives by helping them to change their mindset, gain clarity, build momentum and harness time management.
What We Did
We provided Laura with a comprehensive brand strategy session, a full suite of logos, icons, fonts, colors, brand patterns, social media templates and email graphics. The project finished with a fully custom, strategic website.
Results
Laura was able to launch her new business with everything she needed to build a brand that sets her apart, speaks to her ideal clients and provides a foundation of growth for years to come!
VIRTUAL OFFICE ADVANTAGE
Business Organizing & VA Solutions
Overview
Virtual Office Advantage exists to help clients get control of their time and to help them look good and feel good about their business through creative and custom organizing services. Tiffny walks alongside her clients, coaching and guiding them through her courses and hands-on solutions.
What We Did
We provided Tiffny with a suite of custom designed primary logos, secondary logos, monogram, icons, patterns, social media templates and email graphics.
Results
The primary logo features a custom illustrated file folder that symbolizes organization and keeping it all together in business and in life. Her brand colors are a blend of elegant forest green and navy paired with a pop of lime green for a splash of fun to emulate Tiffny's fun personality.
WHITE SPACE STUDIO
Photography & Event Studio
Overview
White Space Studio is a photography studio owned by brand photographer and coach, Maddie Peschong. White Space Studio exists to provide a blank slate for photographers to explore their creativity
and serve their clients for an hourly booking fee or a monthly membership program. It also gives photographers the opportunity to learn and collaborate with each other through the various classes and styled shoots being offered.
What We Did
We worked with Maddie through a comprehensive brand strategy session to create a suite of logos, icons, patterns, brand fonts and colors, business cards and social media templates.
Results
We created a look that is modern and clean and gives off those ‘big sister’ vibes. She’s edgy yet refined, bold yet understated.
The simplicity in the design gives a sense of elegance. The added white space in the custom lettering is a nod to the business name and the meaning behind it — a white space (blank canvas) for creatives that can also help create white space in their lives. A custom brandmark was created using the ‘w’ and ‘s’ letter shapes and a custom pattern was created to add texture and depth to the overall look.
WILDY YOU
Women's Events, Retreats & Coaching
Overview
Wildly You started as a blog and quickly morphed into a platform for building a community of women, and planning events and retreats in order to create impact on a larger scale. It exists to inspire those women who are looking for more in their life, and who are looking for that like-minded community to support them.
What We Did
This brand project consisted of brand strategy, logo design, font and color palettes, icons, social media templates, and a website. As the business has grown, we've since provided banners, merch and event graphics.
Results
The Wildly You brand is rooted in nature and outdoor adventures which is seen and felt throughout the brand's imagery, icons, videos, and colors. The soft pink and coral shades bring in elements of the desert sun and warmth. The various shades of green and tan invite serene feelings and a sense of belonging in the wilderness, amongst the mountains and trees.
GATHER IN GROWTH
Coaching, Speaking, Retreats and Workshops
Overview
Emily's business, Gather in Growth, was heading in a new direction and she was ready for a huge glow up. She knew her brand needed to be vibrant, bold, and energetic (yet grounded) in order to match this next phase in business and the clients she wants to reach.
What We Did
We worked with Emily to define her brand strategy, create a logo suite with coordinating fonts and colors, a full suite of icons, brand patterns, gradients and photo direction. We also created business cards, social media templates and podcast graphics.
Results
The font for the logo combines rigid with organic letters to symbolize the duality of life. It can be hard but it can joyful at the same time. The highlighted letters are the E and the R which are Emily’s initials. The same E and R are replicated in the circular brandmark for the Emily Reuschel personal brand.
The color palette for Gather in Grown is bright and vibrant with a range of coral/pinks, teals, purples, and yellows.
During the brand strategy phase, I always research the psychology behind colors to ensure that the emotional impact aligns with how we want to connect with the business's target audience. I study individual colors and their interactions to determine a palette with depth, meaning, and the ability to evoke feelings that perfectly align with the brand.
UMBRA
Professional & Legal Solutions
Overview
Amanda left her full time executive job in pursuit of a more balanced lifestyle by building her own business. She got a legal degree and launched UMBRA to coach and serve business owners navigating complicated business and legal challenges.
What We Did
We provided Amanda everything she needed to launch her new business, including a brand strategy, full logo suite, colors, fonts, brand patterns, business cards, and a custom website. We also provided creative direction for Amanda's brand photos. (Photos by M. Kaye Photography)
Results
The primary logo uses a customized serif font, with connected elements in the R and A to reflect Amanda’s deep connection with her clients—and with her late father, whose guiding presence still influences her journey.
The icon features repeating ‘U’ shapes from UMBRA, forming a window—a symbol of clarity, vision, and light, while also nodding to the shadows that inspired the name.
Every detail in this brand is rich with meaning, purpose, and intention—just as it should be.
616 COMPANIES
Brokerage, Architecture & Design
Overview
616 Companies is the parent company to Studio 616, 616 Brokerage, and 616 Legal whose mission is to help broker and create personalized spaces for businesses and organizations that inspire, enrich and elevate the human experience through collaborative services.
What We Did
We were originally brought on to develop the brand for Studio 616, with a focus on creating a visual identity that could evolve alongside the business. As the company expanded to become 616 Companies—adding legal and brokerage services—our work grew with it. This two-phase project included brand strategy, logo design, custom font and color palettes, brand icons, patterns, and social media templates.
Results
The visual identity for 616 Companies called for a look that strikes a balance between modern, masculine and feminine. We did this by creating a coordinating primary logos with a sleek sans serif font that is customized to add a unique, elevated look and paired it with a secondary serif font that adds a touch of femininity and refinement.
The custom Studio 616 brand mark is a nod to both architecture and interior design with it’s geometric shapes giving the look of layered swatches or tiles, and a lighter color underneath to give the illusion of depth and texture.
Both 616 Legal and 616 Brokerage also received custom layered icons with abstract shapes that represent stacks of papers and buildings, a nod to the work being done within those industries.
DANA CUSHING HEALTH
Wellness Coach for Women
Overview
Dana Cushing Health is a wellness company focused on guiding women through the challenges of perimenopause and menopause. Led by Dana, a registered nurse and certified health coach, the brand communicates expert, compassionate support to help women confidently navigate this transformative life stage.
What We Did
We worked with Dana to define her brand strategy, create a logo suite with coordinating fonts and colors, business card design, social media templates and a website. We also provided creative direction for Dana's brand photos. (Photos by M. Kaye Photography)
Results
The primary typeface is a trendy yet timeless serif, lending sophistication to the brand. The secondary typeface is a clean and crisp sans serif that creates a modern and approachable feel.
The logo icon conveys a natural, holistic feel, reflective of Dana’s approach. The main shape subtly incorporates a ‘D’ as a nod to Dana’s name, with abstract forms that suggest elements like berries, grains, and protein.
To ensure flexibility, we created various logo orientations—with and without the brand mark—making it easy to apply the brand across diverse real-world settings.
NOURISH & LIFT
Nutrition & Fitness Coaching
Overview
Between strength training and mom life, Terasa, the owner of Nourish & Lift, is also focused on growing her nutrition and fitness coaching business. Cue a new brand! Nourish & Lift’s purpose is to teach women how to live healthy for the rest of their life and that they can, indeed, have an enjoyable lifestyle—free from the cycle of guilt, judgment, and shame.
What We Did
We provided Terasa with a suite of custom designed primary logos, secondary logos, icons, patterns, business card design, social media templates and email graphics. We also helped to craft some taglines and provided an accenting script font to add depth to the brand.
Results
Through the brand strategy process, we identified that leaning into a specific lifestyle is essential to crafting a brand that evokes luxury, exclusivity, wellness, balance, and a sense of belonging.
We did this through use of refined fonts and colors that felt elegant—yet welcoming. Each custom icon was created with intention and purpose.
A diamond shape was added as an accenting element as diamonds are known to symbolize rebirth, revival, and transformation—bettering ourselves through proactive change.