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09: Storytelling Is the Heart of Marketing with Lisa Verdin

  • mh1799
  • Jun 27
  • 1 min read

Updated: Jul 3



Listen on: Spotify | Apple Podcasts


In this episode, I am joined by Lisa Verdin, owner of Stacked Creative. Lisa shares her story of how she found her way into the world of marketing and nonprofit work, and we chat about why storytelling is such a powerful tool in branding—especially for coaches. We talk about the common challenges small businesses face, the magic that happens when we collaborate, and why having clear brand pillars matters.


Lisa also introduces a FREE super helpful social media planning tool that can make marketing feel a whole lot more manageable.



01:46 - Lisa's Journey into Marketing and Nonprofit

05:36 - The Importance of Storytelling in Marketing

08:18 - Common Pitfalls in Branding and Marketing for Coaches

11:05 - Defining Your Brand Pillars

13:29 - The Power of Collaboration in Business

16:07 - Trends and Tools in Social Media Marketing

18:56 - Social Media Planning Tool Overview



Connect with Lisa:


Links:

The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.


Branding for Coaches: Learn more about my branding and design services.


Instagram: Follow along between episodes @branchcreativeco






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