Who Are You: A Look at Brand Archetypes
Brand archetypes are universal qualities, characters and stories that humans can relate to or have a universal understanding of. They...
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Melissa Heckel
- Jan 14
- 3 min
What is a "Brand"?
First of all, let’s clear up a common misunderstanding...your logo is NOT your brand. Your logo is not your brand. Your logo is not your...
Melissa Heckel
- Dec 16, 2022
- 6 min
The Four Essential Elements of Branding
First of all, let’s clear up a common misunderstanding...your logo is NOT your brand. Your logo is not your brand. Your logo is not your...
Melissa Heckel
- Feb 11, 2022
- 3 min
Why Your Business Needs Some Solid B.S.
Now that I have your attention—no, I'm not here to throw swear words in your face early on a random Friday. Hear me out. Lately, I've...
Melissa Heckel
- Dec 17, 2021
- 3 min
Strategic Gift Giving That Aligns with Your Brand
Christmas is just around the corner, and with the busyness of the holiday season, many businesses are scrambling to get out those last...
Melissa Heckel
- Oct 1, 2021
- 2 min
Emotional Branding
There are literally thousands of brands out there vying for your attention. So how does a business stand out in a sea of clutter?
Melissa Heckel
- Aug 11, 2021
- 1 min
Podcast (Part 2): What is Branding?
I was recently featured on The Encourager Podcast with Rebekah Scott in a "part two" segment to take a deeper dive into what "branding"...
Melissa Heckel
- Jul 23, 2021
- 3 min
Does your brand feel "itchy"?
As a designer and brand strategist, I often get asked the question: "How do you know when it's time for a rebrand?"
Melissa Heckel
- May 17, 2021
- 2 min
The Top 3 Things to Consider When Building Your Brand
I've said it before and I'll say it over and over again (broken record, anyone!?)…your logo is not your brand. Here are three things to...
Melissa Heckel
- Apr 30, 2021
- 2 min
Feeling Blue? Or Maybe Orange?!
Color plays a vital role in what we do here at Branch! We make color decisions every day when we're working on our clients' projects. But...
Melissa Heckel
- Apr 5, 2021
- 2 min
Is Your Photo Worth 1,000 Words?
In a recent video, we posed a question regarding your picture selection: how do you decide which photos to use for your marketing...
Melissa Heckel
- Mar 16, 2021
- 1 min
🍀 A Brand Built on Luck? 🍀
Have you left the fate of your brand success in the hands of good luck? Sometimes a good DIY campaign can get lucky with a successful...
Melissa Heckel
- Feb 12, 2021
- 2 min
Falling in LOVE with your Brand
You started your business because you fell in love with a new idea, a new product, or an exciting vision. Your brand is the outward...
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