When Ryan of Salig Publishing Group approached me, he had a business name, logo, fonts, and a color palette. But, there was no established strategy for his brand. We took the time to dive deep into his brand to provide a full brand strategy along with a refined color palette. Then once his brand was established, we moved into website strategy and design.
Now, he doesn’t just have a shiny logo and pretty website. He has a full, in-depth strategy to help attract the right people and projects to his new business and a website that was built with a purpose. <<chef’s kiss>>
During his brand strategy session, we defined all aspects of his brand, including:
Brand Overview
Brand Story
Founder's Story
Brand Essence
Market Analysis
Market Fit
Target Market Overview
Customer Personas
Customer Values
Competitor Overview
Brand Values
Brand Voice
Brand Vision
Brand Mission
From there, we refined his color palette and curated a mood board to establish the overall visual direction for his brand.
Once we built a solid foundation for the Salig brand, we jumped into website design. We created a site that speaks directly to Ryan's ideal clients who are seeking help with how to begin writing a book. We included Ryan's story, information about his services, samples of previous work, publishing information and a contact form.
Everything fell into place seamlessly because we started with the basics and did the work upfront to establish a solid brand strategy.
To learn more about Salig Publishing Group, visit saligpg.com.
If you are looking to establish a solid foundation for your brand, let's chat! Contact me for a free call to learn how we can help you elevate your brand and your confidence as a business owner.