A Strategic Brand on a Mission to Preserve and Protect
South Dakota Lakes & Streams Association (SDL&SA) was originally founded as a non-profit in 1992 with a desire to protect and improve...
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Melissa Heckel
- Nov 2, 2022
- 2 min
Coaching with Purpose, Backed by Strategic Branding & Design
Chop Wood Carry Water—this motivational book by Joshua Medcalf, changed Laura’s life. It gave her a new perspective on how to enjoy the...
Melissa Heckel
- Sep 23, 2022
- 3 min
Branding and Design Meets Fintech
I started this brand project more than six years ago when I was first contacted to create a logo for Benaiah Co., a fintech company who...
Melissa Heckel
- Jun 27, 2022
- 2 min
A Brand that Connects Buyers and Sellers
Once in a while a client comes along that is almost too good to be true, but working with Dave of Earth Equipment was the real deal. He...
Melissa Heckel
- Apr 26, 2022
- 2 min
A Renewed Vision with a New Name
Referrals are the lifeblood of my business, and this new client was a dream to connect with! Alicia was referred to me by a friend that...
Melissa Heckel
- Jan 14, 2022
- 2 min
A Brand With a Story to Tell
Sometimes when a family business moves to a new city in a new state, a rebrand is in order. That was the case for Parable Coffee Co. The...
Melissa Heckel
- Aug 3, 2021
- 1 min
Podcast (Part 1): Should you hire a graphic designer for your business?
This week I was featured on The Encourager Podcast to talk about if and when you should hire a graphic designer for your business.
Melissa Heckel
- Jun 30, 2021
- 2 min
Remodeling company gets its own remodel
Seykora Remodeling was a unique branding project that we LOVED tackling! They have been in the industry for a while and felt that shift....
Melissa Heckel
- Apr 19, 2021
- 1 min
New Growth, Fresh Starts, Clean Slates
In the spring, we come out of our winter hibernation and put our eyes up to sun, looking for signs of new life and growth all around us....
Melissa Heckel
- Apr 5, 2021
- 2 min
Is Your Photo Worth 1,000 Words?
In a recent video, we posed a question regarding your picture selection: how do you decide which photos to use for your marketing...
Melissa Heckel
- Mar 16, 2021
- 1 min
🍀 A Brand Built on Luck? 🍀
Have you left the fate of your brand success in the hands of good luck? Sometimes a good DIY campaign can get lucky with a successful...
Melissa Heckel
- Feb 12, 2021
- 2 min
Falling in LOVE with your Brand
You started your business because you fell in love with a new idea, a new product, or an exciting vision. Your brand is the outward...
Melissa Heckel
- Feb 1, 2021
- 2 min
The Story of Branch
Learn about the beginnings of Branch, and how Melissa laid the groundwork for a thriving graphic design business of over 10 years
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