Episode 8: Beyond the Brochure: Website Strategies with Ben Forred
- mh1799
- Jun 13
- 2 min read
Updated: Jun 17
Listen on: Spotify | Apple Podcasts
Today I am chatting with my longtime friend Ben Forred of Forred Web Design. We talk about his wild career jump from molecular biology to web design, and how he’s built a business that fits his life—not the other way around.
We also dig into what makes a website actually work for coaches, how to create an experience that connects with your people, and some surprisingly smart ways to use AI to better speak to your ideal clients.
It’s a fun and thoughtful convo with lots of ideas and insights you can run with.
01:08 - Ben's Journey into Web Design
06:21 - The Concept of a Lifestyle Business
09:15 - The Importance of Family and Work-Life Balance
10:58 - Web Design as a Tool for Coaches
13:34 - Creating an Immersive Client Experience
16:25 - Understanding Branding and Emotional Connection
18:37 - Serving the Rare Disease Community
21:36 - The Role of Emotion in Branding
22:31 - The Importance of Branding Beyond Aesthetics
24:54 - Understanding Your Audience: Psychology and Economics
27:27 - Leveraging Technology and AI in Marketing
32:00 - Common Pitfalls in Coaching Branding
37:40 - Actionable Website Improvements for Coaches
Connect with Ben:
Visit forredwebdesign.com and zebrasitestudios.com
Connect with Ben on LinkedIn
Subscribe to his newsletter for:
Client spotlights
Website tips & tricks
Monthly polls and insights
Links:
The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.
Branding for Coaches: Learn more about my branding and design services.
Instagram: Follow along between episodes @branchcreativeco
