Episode 5: Humanizing Your Business

Listen on: Spotify | Apple Podcasts

I’m unpacking how branding can (and should) humanize your coaching business. It’s not about looking perfect, rather it's about creating real human connection through your voice, values, and personality. I share why branding is less about transactions and more about relationships, and how showing up perfectly imperfect can turn your brand into something people trust, relate to, and want to be part of. You’ll also walk away with simple, actionable ways to bring more humanity (you) into your brand so that your coaching business becomes a space where connection, trust, and transformation can thrive.

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00:00 – Introduction

02:30 – Finding and Using Your Brand Voice

08:20 – Living Out Your Brand Values

14:45 – Building Relatability with Your Audience

21:00 – Final Thoughts and Recap

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Links:

The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.

Branding for Coaches: Learn more about my branding and design services.

Instagram: Follow along between episodes @branchcreativeco

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