Melissa HeckelOct 20, 20233 minBrand Strategy5 Signs You Might Be Ready for a RebrandOne question that I get from a lot of potential clients is "How do I know when it's time for a rebrand?" Chances are, if you are asking...
Melissa HeckelSep 22, 20233 minBrand StrategyThree Ways to Enhance Your Brand with AIAs a brand strategist and designer, my mission is to help small businesses gain clarity and confidence in their brand. One area that may...
Melissa HeckelAug 19, 20231 minBrand StrategyPodcast Feature: Mastering Brand IdentityMarissa Rehder is the founder of the Woman to Woman Conference, an event that I'll be speaking at in September, and she recently had me...
Melissa HeckelAug 18, 20233 minBrand StrategyThe Power of Branding to Attract Your Dream ClientsWhen it comes to business, branding acts as a foundation for connecting a company to its audience. For small businesses, this foundation...