Episode 3: Building a Brand that Connects with Dana Cushing

Listen on: Spotify | Apple Podcasts

Today I’m chatting with my very first podcast guest, the wonderful Dana Cushing—a health coach with a heart for helping women navigate the ups, downs, and in-betweens of menopause. Dana shares how her path led from nursing to coaching, and why she’s so passionate about helping her clients find balance—not just in their nutrition, but in their mindset too.

We talk about her unique approach to coaching, how she’s built connection and trust with her audience, and the role branding has played in growing her business. Dana also shares some honest and encouraging advice for other coaches—especially around knowing when to ask for help with your brand and marketing.

If you’re in the health and wellness space (or just curious how to create deeper connection with your audience), this one’s for you!

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03:22 - Transitioning to Balanced Health Coaching

06:38 - Building a Brand and Client Base

09:33 - The Importance of Connection in Coaching

12:34 - Redefining Menopause and Dieting

15:29 - Advice for Coaches and Final Thoughts

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Links:

Free Protein Guide by Dana Cushing Health Connect with Dana: Instagram: @dana.cushing.health Website: danacushinghealth.com

The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.

Branding for Coaches: Learn more about my branding and design services.

Instagram: Follow along between episodes @branchcreativeco

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