Episode 2: What is a brand?
- mh1799
- Apr 9
- 1 min read
Updated: Jun 17
Listen on: Spotify | Apple Podcasts
We’re getting to the heart of what branding really is—and it’s so much more than a logo or a pretty color palette. Although, I do love pretty things! A brand is a gut feeling, shaped by the way people experience and interact with you. Especially for coaches, being intentional about your brand can create powerful connections and build real trust. We’ll talk about how every touchpoint plays a part, and why clarity and consistency are key to showing up in a way that feels true to you and resonates with the people you’re here to serve.
03:15 – Branding as a Gut Feeling
07:40 – Importance of Intentional Branding for Coaches
11:05 – Every Touchpoint Contributes to Brand Experience
13:30 – Clarity and Consistency in Branding
Links:
The Brand Gap by Marty Neumeier: My favorite branding book that has shaped my understanding of what a brand actually is.
The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.
Branding for Coaches: Learn more about my branding and design services.
Instagram: Follow along between episodes @branchcreativeco
