Design Days: Helping You Go From "To Do" to "Ta Done"
If you’ve been following me for a while, you may remember that a couple of years ago I restructured how I do brand and web projects and...
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Melissa Heckel
- Mar 29
- 1 min
Who Are You: A Look at Brand Archetypes
Brand archetypes are universal qualities, characters and stories that humans can relate to or have a universal understanding of. They...
Melissa Heckel
- Jan 14
- 3 min
What is a "Brand"?
First of all, let’s clear up a common misunderstanding...your logo is NOT your brand. Your logo is not your brand. Your logo is not your...
Melissa Heckel
- Dec 16, 2022
- 6 min
The Four Essential Elements of Branding
First of all, let’s clear up a common misunderstanding...your logo is NOT your brand. Your logo is not your brand. Your logo is not your...
Melissa Heckel
- Nov 29, 2022
- 3 min
Virtual by Design
Virtual Office Advantage was founded over 20 years ago by Tiffny Hagan. Her story started when she had her first child and struggled with...
Melissa Heckel
- Apr 29, 2022
- 3 min
Back It Up: On the Brink of a Total Business Disaster
If you are a business owner who does any work on a computer, this story is for you. Like most business owners who rely on digital files,...
Melissa Heckel
- Apr 11, 2022
- 1 min
Podcast: Undergoing a Business Transformation
Last month I had the chance to speak with Melissa Burkheimer of the The Design Business Show podcast where we talked all about how Branch...
Melissa Heckel
- Feb 11, 2022
- 3 min
Why Your Business Needs Some Solid B.S.
Now that I have your attention—no, I'm not here to throw swear words in your face early on a random Friday. Hear me out. Lately, I've...
Melissa Heckel
- Dec 31, 2021
- 2 min
A Brutiful Year: The Highs and Lows of 2021
Bring it 2022 💪 This past year was the most transformative year for this business since I first launched 12 years ago. At the beginning...
Melissa Heckel
- Dec 17, 2021
- 3 min
Strategic Gift Giving That Aligns with Your Brand
Christmas is just around the corner, and with the busyness of the holiday season, many businesses are scrambling to get out those last...
Melissa Heckel
- Nov 19, 2021
- 2 min
Do You Need a Design Day?
A Design Day is when you get to book me, the designer, for an entire day or a half day, depending on how big that list is—for one flat rate.
Melissa Heckel
- Nov 5, 2021
- 2 min
How To: Writing Reviews That Will Actually Help a Business
We all know that word of mouth, testimonials and reviews are essential to business growth. But did you know that all reviews are not...
Melissa Heckel
- Oct 1, 2021
- 2 min
Emotional Branding
There are literally thousands of brands out there vying for your attention. So how does a business stand out in a sea of clutter?
Melissa Heckel
- Aug 13, 2021
- 1 min
Authentic Brand Strategy
When Authentic Victories reached out about rebranding their business I couldn't wait to dive in and see what she was up to. Lisa, owner...
Melissa Heckel
- Aug 11, 2021
- 1 min
Podcast (Part 2): What is Branding?
I was recently featured on The Encourager Podcast with Rebekah Scott in a "part two" segment to take a deeper dive into what "branding"...
Melissa Heckel
- Aug 3, 2021
- 1 min
Podcast (Part 1): Should you hire a graphic designer for your business?
This week I was featured on The Encourager Podcast to talk about if and when you should hire a graphic designer for your business.
Melissa Heckel
- Jun 30, 2021
- 2 min
Remodeling company gets its own remodel
Seykora Remodeling was a unique branding project that we LOVED tackling! They have been in the industry for a while and felt that shift....
Melissa Heckel
- Apr 19, 2021
- 1 min
New Growth, Fresh Starts, Clean Slates
In the spring, we come out of our winter hibernation and put our eyes up to sun, looking for signs of new life and growth all around us....
Melissa Heckel
- Feb 12, 2021
- 2 min
Falling in LOVE with your Brand
You started your business because you fell in love with a new idea, a new product, or an exciting vision. Your brand is the outward...
Melissa Heckel
- Feb 1, 2021
- 2 min
The Story of Branch
Learn about the beginnings of Branch, and how Melissa laid the groundwork for a thriving graphic design business of over 10 years
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