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21: When and How to Audit Your Brand with Melissa Heckel

  • mh1799
  • 1 day ago
  • 2 min read
Smiling woman with a laptop stands by a lamp. Text: "Episode 19, When and How to Audit Your Brand, with Melissa Heckel, The Magnetic Coach Podcast."

Listen on: Spotify | Apple Podcasts


I’m diving into a topic that hits home for so many business owners: what to do when your brand just doesn’t feel like “you” anymore.


As we grow personally and professionally, our brands should evolve with us. But often, they get stuck reflecting an old version of who we were, not who we’ve become. In this episode, I talk about how to recognize the signs that it’s time for a rebrand, how to audit your brand to see what’s working (and what’s not), and how to make intentional changes that bring everything back into alignment.


I walk you through how to audit your brand step by step, including questions to help you reflect:


✨ Revisit your brand foundations:

  • Do my mission, vision, and values still feel true?

  • Do they reflect who I am now and where I’m headed?

  • Am I still speaking to the same audience—or has that shifted?

🎨 Review your visuals:

  • Do my logo, colors, and photography still represent me and the energy I bring to my work?

  • Would my dream client feel connected to this aesthetic?

💻 Audit your platforms:

  • Is my voice consistent across my website, Instagram, podcast, and emails?

  • Does my content reflect the quality and direction of my business today?

  • What no longer feels aligned or up to date?

💬 Get an outside perspective:Ask people you trust (or even your clients):

  • What three words come to mind when you think of my brand?

  • What do you think I’m best known for?

  • How would you describe my vibe and brand personality?

🌿 Reflect on your vision:

  • What do I want my brand to feel like moving forward?

  • How do I want people to feel when they experience my work?

  • What parts of me need to shine through more—the playful side, the grounded side, the expert, the human?

I also talk about how to plan for change, because rebranding doesn’t have to happen all at once. Whether it’s refining your message, refreshing your visuals, or doing a full brand overhaul, it’s about creating a brand that feels true to who you are right now.


If your brand feels a little “itchy” or out of alignment, this episode will help you reconnect with what’s working, refine what’s not, and rediscover that sense of clarity and confidence in your brand again.




Links:


Click here to book a Brandstorming Session! If this week's episode has your mind spinning and you aren't sure where to start or what to do next, let's storm it out! A Brandstorming Session is a 1-hour call to talk through where you're at with your brand and discover your next best steps.  


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The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.


Branding for Coaches: Learn more about my branding and design services.


Instagram: Follow along between episodes @branchcreativeco






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