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A Renewed Vision with a New Name
Melissa Heckel
  • Apr 26
  • 2 min

A Renewed Vision with a New Name

Referrals are the lifeblood of my business, and this new client was a dream to connect with! Alicia was referred to me by a friend that...
Podcast: Undergoing a Business Transformation
Melissa Heckel
  • Apr 11
  • 1 min

Podcast: Undergoing a Business Transformation

Last month I had the chance to speak with Melissa Burkheimer of the The Design Business Show podcast where we talked all about how Branch...
Branding with Grace + Grit
Melissa Heckel
  • Mar 11
  • 3 min

Branding with Grace + Grit

Sometimes people come into your life and you know that they are who you needed at the exact right time you needed them! Cassie, the owner...
Why Your Business Needs Some Solid B.S.
Melissa Heckel
  • Feb 11
  • 3 min

Why Your Business Needs Some Solid B.S.

Now that I have your attention—no, I'm not here to throw swear words in your face early on a random Friday. Hear me out. Lately, I've...
A Brand With a Story to Tell
Melissa Heckel
  • Jan 14
  • 2 min

A Brand With a Story to Tell

Sometimes when a family business moves to a new city in a new state, a rebrand is in order. That was the case for Parable Coffee Co. The...
A Brutiful Year: The Highs and Lows of 2021
Melissa Heckel
  • Dec 31, 2021
  • 2 min

A Brutiful Year: The Highs and Lows of 2021

Bring it 2022 💪 This past year was the most transformative year for this business since I first launched 12 years ago. At the beginning...
Strategic Gift Giving That Aligns with Your Brand
Melissa Heckel
  • Dec 17, 2021
  • 3 min

Strategic Gift Giving That Aligns with Your Brand

Christmas is just around the corner, and with the busyness of the holiday season, many businesses are scrambling to get out those last...
Excuse me, SIR!
Melissa Heckel
  • Oct 22, 2021
  • 2 min

Excuse me, SIR!

There is a high-end barbershop experience launching soon in Sioux Falls, and branding this new concept was one of the most challenging (and
Emotional Branding
Melissa Heckel
  • Oct 1, 2021
  • 2 min

Emotional Branding

There are literally thousands of brands out there vying for your attention. So how does a business stand out in a sea of clutter?
Beauty Beyond the Brand
Melissa Heckel
  • Sep 10, 2021
  • 1 min

Beauty Beyond the Brand

Vanessens Hair Design has been an established salon in the Sioux Falls area for more than 30 years. As they've developed their team,...
Authentic Brand Strategy
Melissa Heckel
  • Aug 13, 2021
  • 1 min

Authentic Brand Strategy

When Authentic Victories reached out about rebranding their business I couldn't wait to dive in and see what she was up to. Lisa, owner...
Podcast (Part 2): What is Branding?
Melissa Heckel
  • Aug 11, 2021
  • 1 min

Podcast (Part 2): What is Branding?

I was recently featured on The Encourager Podcast with Rebekah Scott in a "part two" segment to take a deeper dive into what "branding"...
Podcast (Part 1): Should you hire a graphic designer for your business?
Melissa Heckel
  • Aug 3, 2021
  • 1 min

Podcast (Part 1): Should you hire a graphic designer for your business?

This week I was featured on The Encourager Podcast to talk about if and when you should hire a graphic designer for your business.
Wellness: Inside and Out
Melissa Heckel
  • Jul 30, 2021
  • 1 min

Wellness: Inside and Out

When The Wellness Collective reached out about a rebrand I was so excited to dive in and learn their story!
Does your brand feel "itchy"?
Melissa Heckel
  • Jul 23, 2021
  • 3 min

Does your brand feel "itchy"?

As a designer and brand strategist, I often get asked the question: "How do you know when it's time for a rebrand?"
Remodeling company gets its own remodel
Melissa Heckel
  • Jun 30, 2021
  • 2 min

Remodeling company gets its own remodel

Seykora Remodeling was a unique branding project that we LOVED tackling! They have been in the industry for a while and felt that shift....
The Top 3 Things to Consider When Building Your Brand
Melissa Heckel
  • May 17, 2021
  • 2 min

The Top 3 Things to Consider When Building Your Brand

I've said it before and I'll say it over and over again (broken record, anyone!?)…your logo is not your brand. Here are three things to...
Feeling Blue? Or Maybe Orange?!
Melissa Heckel
  • Apr 30, 2021
  • 2 min

Feeling Blue? Or Maybe Orange?!

Color plays a vital role in what we do here at Branch! We make color decisions every day when we're working on our clients' projects. But...
Is Your Photo Worth 1,000 Words?
Melissa Heckel
  • Apr 6, 2021
  • 2 min

Is Your Photo Worth 1,000 Words?

In a recent video, we posed a question regarding your picture selection: how do you decide which photos to use for your marketing...
🍀 A Brand Built on Luck? 🍀
Melissa Heckel
  • Mar 16, 2021
  • 1 min

🍀 A Brand Built on Luck? 🍀

Have you left the fate of your brand success in the hands of good luck? Sometimes a good DIY campaign can get lucky with a successful...
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