Who Are You: A Look at Brand Archetypes
Brand archetypes are universal qualities, characters and stories that humans can relate to or have a universal understanding of. They...
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Melissa Heckel
- Feb 22
- 3 min
Nourish Your Business with Strategic Branding
When it comes to branding and your health, it's all about finding the right balance to ensure consistency and steady growth. Between...
Melissa Heckel
- Feb 8
- 2 min
Rebranding that 'Rises' Above the Rest
Marysa Warnhoff is a Doctor of Physical Therapy, Certified Pregnancy and Postpartum Corrective Exercise Specialist, and general fan of...
Melissa Heckel
- Jan 24
- 3 min
Complete Branding for Complete Career Solutions
Some clients amaze me at how far they'll go to ensure their clients are taken care of. Connie, the owner of CCC in Mitchell, is no...
Melissa Heckel
- Jan 14
- 3 min
What is a "Brand"?
First of all, let’s clear up a common misunderstanding...your logo is NOT your brand. Your logo is not your brand. Your logo is not your...
Melissa Heckel
- Jan 5
- 3 min
A Strategic Brand on a Mission to Preserve and Protect
South Dakota Lakes & Streams Association (SDL&SA) was originally founded as a non-profit in 1992 with a desire to protect and improve...
Melissa Heckel
- Dec 16, 2022
- 6 min
The Four Essential Elements of Branding
First of all, let’s clear up a common misunderstanding...your logo is NOT your brand. Your logo is not your brand. Your logo is not your...
Melissa Heckel
- Nov 29, 2022
- 3 min
Virtual by Design
Virtual Office Advantage was founded over 20 years ago by Tiffny Hagan. Her story started when she had her first child and struggled with...
Melissa Heckel
- Nov 2, 2022
- 2 min
Coaching with Purpose, Backed by Strategic Branding & Design
Chop Wood Carry Water—this motivational book by Joshua Medcalf, changed Laura’s life. It gave her a new perspective on how to enjoy the...
Melissa Heckel
- Sep 23, 2022
- 3 min
Branding and Design Meets Fintech
I started this brand project more than six years ago when I was first contacted to create a logo for Benaiah Co., a fintech company who...
Melissa Heckel
- Jul 19, 2022
- 2 min
Campaign Branding: Place of Grace
Working on projects that set my heart on fire is one of the biggest highlights of what I do. The Furniture Mission of South Dakota is in...
Melissa Heckel
- Jun 27, 2022
- 2 min
A Brand that Connects Buyers and Sellers
Once in a while a client comes along that is almost too good to be true, but working with Dave of Earth Equipment was the real deal. He...
Melissa Heckel
- Apr 26, 2022
- 2 min
A Renewed Vision with a New Name
Referrals are the lifeblood of my business, and this new client was a dream to connect with! Alicia was referred to me by a friend that...
Melissa Heckel
- Apr 11, 2022
- 1 min
Podcast: Undergoing a Business Transformation
Last month I had the chance to speak with Melissa Burkheimer of the The Design Business Show podcast where we talked all about how Branch...
Melissa Heckel
- Mar 11, 2022
- 3 min
Branding with Grace + Grit
Sometimes people come into your life and you know that they are who you needed at the exact right time you needed them! Cassie, the owner...
Melissa Heckel
- Feb 11, 2022
- 3 min
Why Your Business Needs Some Solid B.S.
Now that I have your attention—no, I'm not here to throw swear words in your face early on a random Friday. Hear me out. Lately, I've...
Melissa Heckel
- Jan 14, 2022
- 2 min
A Brand With a Story to Tell
Sometimes when a family business moves to a new city in a new state, a rebrand is in order. That was the case for Parable Coffee Co. The...
Melissa Heckel
- Dec 31, 2021
- 2 min
A Brutiful Year: The Highs and Lows of 2021
Bring it 2022 💪 This past year was the most transformative year for this business since I first launched 12 years ago. At the beginning...
Melissa Heckel
- Dec 17, 2021
- 3 min
Strategic Gift Giving That Aligns with Your Brand
Christmas is just around the corner, and with the busyness of the holiday season, many businesses are scrambling to get out those last...
Melissa Heckel
- Oct 22, 2021
- 2 min
Excuse me, SIR!
There is a high-end barbershop experience launching soon in Sioux Falls, and branding this new concept was one of the most challenging (and
Melissa Heckel
- Oct 1, 2021
- 2 min
Emotional Branding
There are literally thousands of brands out there vying for your attention. So how does a business stand out in a sea of clutter?
Melissa Heckel
- Sep 9, 2021
- 1 min
Beauty Beyond the Brand
Vanessens Hair Design has been an established salon in the Sioux Falls area for more than 30 years. As they've developed their team,...
Melissa Heckel
- Aug 13, 2021
- 1 min
Authentic Brand Strategy
When Authentic Victories reached out about rebranding their business I couldn't wait to dive in and see what she was up to. Lisa, owner...
Melissa Heckel
- Aug 11, 2021
- 1 min
Podcast (Part 2): What is Branding?
I was recently featured on The Encourager Podcast with Rebekah Scott in a "part two" segment to take a deeper dive into what "branding"...
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