Melissa HeckelApr 262 minA Renewed Vision with a New NameReferrals are the lifeblood of my business, and this new client was a dream to connect with! Alicia was referred to me by a friend that...
Melissa HeckelMar 113 minBranding with Grace + GritSometimes people come into your life and you know that they are who you needed at the exact right time you needed them! Cassie, the owner...
Melissa HeckelFeb 113 minWhy Your Business Needs Some Solid B.S. Now that I have your attention—no, I'm not here to throw swear words in your face early on a random Friday. Hear me out. Lately, I've...
Melissa HeckelJan 142 minA Brand With a Story to TellSometimes when a family business moves to a new city in a new state, a rebrand is in order. That was the case for Parable Coffee Co. The...
Melissa HeckelDec 31, 20212 minA Brutiful Year: The Highs and Lows of 2021Bring it 2022 💪 This past year was the most transformative year for this business since I first launched 12 years ago. At the beginning...
Melissa HeckelNov 19, 20212 minDo You Need a Design Day? A Design Day is when you get to book me, the designer, for an entire day or a half day, depending on how big that list is—for one flat rate.
Melissa HeckelOct 22, 20212 minExcuse me, SIR!There is a high-end barbershop experience launching soon in Sioux Falls, and branding this new concept was one of the most challenging (and
Melissa HeckelOct 1, 20212 minEmotional BrandingThere are literally thousands of brands out there vying for your attention. So how does a business stand out in a sea of clutter?
Melissa HeckelSep 10, 20211 minBeauty Beyond the BrandVanessens Hair Design has been an established salon in the Sioux Falls area for more than 30 years. As they've developed their team,...
Melissa HeckelAug 13, 20211 minAuthentic Brand Strategy When Authentic Victories reached out about rebranding their business I couldn't wait to dive in and see what she was up to. Lisa, owner...
Melissa HeckelAug 11, 20211 minPodcast (Part 2): What is Branding? I was recently featured on The Encourager Podcast with Rebekah Scott in a "part two" segment to take a deeper dive into what "branding"...
Melissa HeckelAug 3, 20211 minPodcast (Part 1): Should you hire a graphic designer for your business? This week I was featured on The Encourager Podcast to talk about if and when you should hire a graphic designer for your business.
Melissa HeckelJul 30, 20211 minWellness: Inside and OutWhen The Wellness Collective reached out about a rebrand I was so excited to dive in and learn their story!
Melissa HeckelJul 23, 20213 minDoes your brand feel "itchy"? As a designer and brand strategist, I often get asked the question: "How do you know when it's time for a rebrand?"
Melissa HeckelJun 30, 20212 minRemodeling company gets its own remodelSeykora Remodeling was a unique branding project that we LOVED tackling! They have been in the industry for a while and felt that shift....
Melissa HeckelMay 17, 20212 minThe Top 3 Things to Consider When Building Your BrandI've said it before and I'll say it over and over again (broken record, anyone!?)…your logo is not your brand. Here are three things to...
Melissa HeckelApr 30, 20212 minFeeling Blue? Or Maybe Orange?!Color plays a vital role in what we do here at Branch! We make color decisions every day when we're working on our clients' projects. But...
Melissa HeckelApr 6, 20212 minIs Your Photo Worth 1,000 Words?In a recent video, we posed a question regarding your picture selection: how do you decide which photos to use for your marketing...
Melissa HeckelMar 16, 20211 min🍀 A Brand Built on Luck? 🍀Have you left the fate of your brand success in the hands of good luck? Sometimes a good DIY campaign can get lucky with a successful...
Melissa HeckelMar 1, 20212 minCard EnvyAs a business professional or business owner, you probably put a lot of time in to expanding your network. So many of us attend...