34: Behind the Brand: Pissed Off Farmer

Listen on: Spotify | Apple Podcasts

Marking 17 years of Branch Creative Co. has given me a deep appreciation for the ebbs, flows, and quiet evolution of building a business. Looking back to when I first stepped out on my own, I was driven by the desire to leave office life behind, mother my kids differently, and be able to have the flexibility to be at home. What I didn't fully anticipate was the grit required to sustain both.

Over nearly two decades, all I can say is thank YOU for your support. It's really been a blast and I'm looking forward to many more. If you are feeling that internal call to step out on your own or take a similar leap in your journey, definitely check out Episode 32, "Taking the Leap: From Corporate to a Free Spirit Business with Kris Schneider", where she talks about taking that leap and pursuing that fire inside of you.

To celebrate, I’m taking you behind the curtain to walk through a real-life case study for a client brand we recently launched: The Pissed Off Farmer. What began as a decade-old, anonymous blog by David Kolsrud became a bold, legacy brand with a clear mission: to challenge complacency, advocate for independent agriculture, and activate the next generation.

In this episode, we unpack the story behind the memorable business name, explore the step-by-step process of creating the brand strategy, and dive deep into each one of the its visual identity elements.

Because branding is such a visual and multi-layered process, I invite you to explore the details and design execution for The Pissed Off Farmer brand on our portfolio.

01:20 17 years of Branch Creative Co.

06:12 What is Brand Strategy and How It’s Developed

10:27 Case Study: The Pissed Off Farmer Brand

18:24 Defining Brand Essence, Mission, and Values

22:07 Target Audience Personas and Their Challenges

26:17 Competitive Analysis and Differentiation

28:04 Brand Personality, Voice, and Visual Identity

33:22 Logo Design and Color Palette Choices

37:04 Creating Visual Elements and Photography Direction

44:33 Personal Touch and Legacy in Branding

Links: Connect with David, aka the Pissed Off Farmer:

• Visit his Website.

• View his brand in our portfolio.

Connect with me:

Branding: Learn more about my branding and design services.

Instagram: Follow along between episodes @branchcreativeco

The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.