Branding and Design Meets Fintech
I started this brand project more than six years ago when I was first contacted to create a logo for Benaiah Co., a fintech company who...
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Melissa Heckel
- Jul 19
- 2 min
Campaign Branding: Place of Grace
Working on projects that set my heart on fire is one of the biggest highlights of what I do. The Furniture Mission of South Dakota is in...
Melissa Heckel
- Jun 27
- 2 min
A Brand that Connects Buyers and Sellers
Once in a while a client comes along that is almost too good to be true, but working with Dave of Earth Equipment was the real deal. He...
Melissa Heckel
- Apr 26
- 2 min
A Renewed Vision with a New Name
Referrals are the lifeblood of my business, and this new client was a dream to connect with! Alicia was referred to me by a friend that...
Melissa Heckel
- Mar 11
- 3 min
Branding with Grace + Grit
Sometimes people come into your life and you know that they are who you needed at the exact right time you needed them! Cassie, the owner...
Melissa Heckel
- Jan 14
- 2 min
A Brand With a Story to Tell
Sometimes when a family business moves to a new city in a new state, a rebrand is in order. That was the case for Parable Coffee Co. The...
Melissa Heckel
- Oct 22, 2021
- 2 min
Excuse me, SIR!
There is a high-end barbershop experience launching soon in Sioux Falls, and branding this new concept was one of the most challenging (and
Melissa Heckel
- Sep 9, 2021
- 1 min
Beauty Beyond the Brand
Vanessens Hair Design has been an established salon in the Sioux Falls area for more than 30 years. As they've developed their team,...
Melissa Heckel
- Aug 13, 2021
- 1 min
Authentic Brand Strategy
When Authentic Victories reached out about rebranding their business I couldn't wait to dive in and see what she was up to. Lisa, owner...
Melissa Heckel
- Aug 11, 2021
- 1 min
Podcast (Part 2): What is Branding?
I was recently featured on The Encourager Podcast with Rebekah Scott in a "part two" segment to take a deeper dive into what "branding"...
Melissa Heckel
- Aug 3, 2021
- 1 min
Podcast (Part 1): Should you hire a graphic designer for your business?
This week I was featured on The Encourager Podcast to talk about if and when you should hire a graphic designer for your business.
Melissa Heckel
- Jul 30, 2021
- 1 min
Wellness: Inside and Out
When The Wellness Collective reached out about a rebrand I was so excited to dive in and learn their story!
Melissa Heckel
- Jun 30, 2021
- 2 min
Remodeling company gets its own remodel
Seykora Remodeling was a unique branding project that we LOVED tackling! They have been in the industry for a while and felt that shift....
Melissa Heckel
- Apr 30, 2021
- 2 min
Feeling Blue? Or Maybe Orange?!
Color plays a vital role in what we do here at Branch! We make color decisions every day when we're working on our clients' projects. But...
Melissa Heckel
- Mar 16, 2021
- 1 min
🍀 A Brand Built on Luck? 🍀
Have you left the fate of your brand success in the hands of good luck? Sometimes a good DIY campaign can get lucky with a successful...
Melissa Heckel
- Feb 12, 2021
- 2 min
Falling in LOVE with your Brand
You started your business because you fell in love with a new idea, a new product, or an exciting vision. Your brand is the outward...