36: Authenticity, Going Viral, and Showing Up Online

Listen on: Spotify | Apple Podcasts

Most small business owners start a business to do the thing they are good at, then end up having to be a content creator, designer and marketer too. So how do you keep showing up for the work you actually love without letting the marketing side fall through the cracks?

In this episode, I sat down with Selena Gonzales, founder of Enrich Digital Marketing, to talk about organic social media, going viral, and what it really takes to show up as yourself online. We also pull back the curtain on the recent rebrand we did together for the Enrich brand right here at Branch Creative Co.

We get into the difference between organic and paid social, the behind the scenes of when one of her clients went viral with no ad spend at all, getting over the fear of appearing in front of the camera, the importance of having a website, and many other social media insights.

And of course we also talked about AI. Selena's opinion is one I keep coming back to: AI can be a helpful tool, but it should never be the creative behind your post. We talk about how social media is oversaturated with posts that all have that same 'plastic' look, and the current backlash this type of post is currently receiving.

If you're a business owner or just someone who wants to start growing your social media presence organically, Selena's advice of one small shift you could make this week is simply to show up consistently, so that when your potential client happens to need the service you offer, you are the one they think of. Done is better than perfect!

04:20 Starting Enrich Digital Marketing and its mission

06:55 Difference between organic social media and paid ads

08:20 Behind the scenes of going viral and next steps

17:40 Common social media mistakes by small business owners

21:01 Importance of websites alongside social media

23:07 AI tools and authenticity in social media

27:48 Rebrand process and the story behind Enrich Digital Marketing

35:58 Small shifts for social media growth: consistency and showing up

Links:

Connect with Selena:

Visit her Website or reach her at Instagram, and Facebook.

Connect with me:

Branding: Learn more about my branding and design services.

Instagram: Follow along between episodes @branchcreativeco

The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.