12: Strategy, Self Care & Sprinkles with Melissa Johnson

Listen on: Spotify | Apple Podcasts

In this episode of the Magnetic Coach Podcast, I’m chatting with Melissa Johnson—founder of Oh My Cupcakes!, Sweet Cream Candle Co., and Melissa J. Creative, and truly one of the most joy-filled humans I know. Melissa shares her journey from radio personality to bakery boss to coach and creative entrepreneur, and we dive into what it really means to build a personal brand that’s rooted in purpose. (Hint: Melissa's involves glitter and sprinkles, of course!)

We talk about the heart behind her businesses, her passion for empowering women, and why coaching isn’t about fixing people—it’s about helping them remember who they’ve always been. We also get real about the unique challenges coaches face, the non-negotiables of self-care, and her best advice for aspiring coaches.

If you’re craving some inspiration, encouragement, permission to chase the dream on your heart, and maybe a little more sparkle in your life—this one’s for you.

02:35 - Melissa's Journey: From Radio to Cupcakes

06:32 - Building a Personal Brand

08:07 - Coaching Women Through Challenges

10:21 - Navigating Branding and Marketing Pitfalls

13:34 - Balancing Personal Life and Business

16:32 - Self-Care Strategies for Coaches

19:32 - Daily Actions Towards Your Dreams

Connect with Melissa Johnson:

• Visit Oh My Cupcakes! website

• Visit Melissa J. Creative website

• Check out Sweet Cream Candle Co. online

• Instagram: @ohmycupcakes

• Instagram: @melissajcreative

• Facebook: Connect Here

• LinkedIn: Connect Here

Links:

The AI Advantage Workbook: Eliminate the uncertainty in writing branded prompts! This free PDF workbook includes six reflective exercises to define your brand and a branded prompt formula—similar to Mad Libs—to quickly create content that actually sounds like you and connects with your ideal clients.

Branding for Coaches: Learn more about my branding and design services.

Instagram: Follow along between episodes @branchcreativeco