Melissa HeckelOct 1, 20212 minBrand StrategyEmotional BrandingThere are literally thousands of brands out there vying for your attention. So how does a business stand out in a sea of clutter?
Melissa HeckelSep 9, 20211 minOur WorkBeauty Beyond the BrandVanessens Hair Design has been an established salon in the Sioux Falls area for more than 30 years. As they've developed their team,...
Melissa HeckelAug 13, 20211 minOur WorkAuthentic Brand Strategy When Authentic Victories reached out about rebranding their business I couldn't wait to dive in and see what she was up to. Lisa, owner...