Melissa HeckelApr 7, 20233 minOur WorkSupporting Mental Health Through Strategic BrandingEmpire Mental Health Support (EMHS) was created as a nonprofit in 2020. It is comprised of a group of people living with a mental illness...
Melissa HeckelMar 29, 20231 minBrand StrategyWho Are You: A Look at Brand ArchetypesBrand archetypes are universal qualities, characters and stories that humans can relate to or have a universal understanding of. They...
Melissa HeckelFeb 22, 20233 minOur WorkNourish Your Business with Strategic BrandingWhen it comes to branding and your health, it's all about finding the right balance to ensure consistency and steady growth. Between...