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A Renewed Vision with a New Name
Melissa Heckel
  • Apr 26
  • 2 min

A Renewed Vision with a New Name

Referrals are the lifeblood of my business, and this new client was a dream to connect with! Alicia was referred to me by a friend that...
Branding with Grace + Grit
Melissa Heckel
  • Mar 11
  • 3 min

Branding with Grace + Grit

Sometimes people come into your life and you know that they are who you needed at the exact right time you needed them! Cassie, the owner...
A Brand With a Story to Tell
Melissa Heckel
  • Jan 14
  • 2 min

A Brand With a Story to Tell

Sometimes when a family business moves to a new city in a new state, a rebrand is in order. That was the case for Parable Coffee Co. The...
Do You Need a Design Day?
Melissa Heckel
  • Nov 19, 2021
  • 2 min

Do You Need a Design Day?

A Design Day is when you get to book me, the designer, for an entire day or a half day, depending on how big that list is—for one flat rate.
Authentic Brand Strategy
Melissa Heckel
  • Aug 13, 2021
  • 1 min

Authentic Brand Strategy

When Authentic Victories reached out about rebranding their business I couldn't wait to dive in and see what she was up to. Lisa, owner...
Podcast (Part 2): What is Branding?
Melissa Heckel
  • Aug 11, 2021
  • 1 min

Podcast (Part 2): What is Branding?

I was recently featured on The Encourager Podcast with Rebekah Scott in a "part two" segment to take a deeper dive into what "branding"...
Podcast (Part 1): Should you hire a graphic designer for your business?
Melissa Heckel
  • Aug 3, 2021
  • 1 min

Podcast (Part 1): Should you hire a graphic designer for your business?

This week I was featured on The Encourager Podcast to talk about if and when you should hire a graphic designer for your business.
Wellness: Inside and Out
Melissa Heckel
  • Jul 30, 2021
  • 1 min

Wellness: Inside and Out

When The Wellness Collective reached out about a rebrand I was so excited to dive in and learn their story!
Remodeling company gets its own remodel
Melissa Heckel
  • Jun 30, 2021
  • 2 min

Remodeling company gets its own remodel

Seykora Remodeling was a unique branding project that we LOVED tackling! They have been in the industry for a while and felt that shift....
New Growth, Fresh Starts, Clean Slates
Melissa Heckel
  • Apr 20, 2021
  • 1 min

New Growth, Fresh Starts, Clean Slates

In the spring, we come out of our winter hibernation and put our eyes up to sun, looking for signs of new life and growth all around us....
Is Your Photo Worth 1,000 Words?
Melissa Heckel
  • Apr 6, 2021
  • 2 min

Is Your Photo Worth 1,000 Words?

In a recent video, we posed a question regarding your picture selection: how do you decide which photos to use for your marketing...
Card Envy
Melissa Heckel
  • Mar 1, 2021
  • 2 min

Card Envy

As a business professional or business owner, you probably put a lot of time in to expanding your network. So many of us attend...
Falling in LOVE with your Brand
Melissa Heckel
  • Feb 12, 2021
  • 2 min

Falling in LOVE with your Brand

You started your business because you fell in love with a new idea, a new product, or an exciting vision. Your brand is the outward...
The Story of Branch
Melissa Heckel
  • Feb 1, 2021
  • 2 min

The Story of Branch

Learn about the beginnings of Branch, and how Melissa laid the groundwork for a thriving graphic design business of over 10 years

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